was successfully added to your cart.

How to run a great client project kickoff meeting

By 25/12/2012Articles, General
how-to-run-a-great-client-project-kick-off-meeting

All projects start somewhere. But how you start them can often dictate how the rest of the project or client relationship will run. Run a client project kickoff meeting well and the rest is much more likely to succeed; Run it badly, and you can find a project or relationship going backwards before you’ve even started.

But before you start thinking about the client project kick-off meeting, have you had a proper internal project kick-off meeting? If you haven’t, why not find out how you can nail that first with our article on how to run a great internal project kick-off meeting?

Now, back to that client project kick0ff meeting, here are a few pointers to remember along the way.

1. Be careful who you invite to prevent meeting-bloat

Well before you schedule the meeting, think carefully about who you want to be there and who’s going to make the meeting a success. When there are too many people in the room you can end up with meeting-bloat which can cause total meeting paralysis.

With too many people in the room, a meeting can become totally ineffectual when no one is quite sure who’s ‘supposed’ to do the talking and say what so no one ends up saying anything useful. And in those instances you usually end up with just one or two people doing the talking anyway, so why not just invite them?

On the other hand, if you end up meeting and not having the right people there, it too will end up as total a waste of time. Keep the invites to a minimum but make sure the important people are there – if they can’t make it, reschedule. It’s better to delay and do the meeting properly rather than doing the same meeting twice – that wastes even more of people’s time and will very quickly start eating through budget unnecessarily.

2. Be prepared and make a good first impression

Don’t just rock up to a kick off meeting hoping that everything will probably be fine and you can just wing it. It requires some thought and preparation.

There’s nothing worse than a project kick-off meeting where nobody is any the wiser or gets anything from it. It’s all too easy to have a meeting and talk lots but not actually be any nearer to being able to start a project because you didn’t get the information you needed.

So make sure you’re absolutely clear on the objective of the meeting. Then ensure you’re aligned with your client counterpart. Sometimes a meeting is really just a glorified meet and greet, and sometimes that’s fine. But if you want to make the meeting useful, be clear on what you think the next/first steps should be on the project and work out what you need in order to make that happen.

3. Set a clear agenda

Once you’ve defined your objectives for the kick-off meeting, work on developing an agenda which allows you to meet those objectives.

When running kick-off meetings we’re trying to answer the basic questions:

  • Why – Why are we doing this project in the first place? What business need does it satisfy? How does this project meet a consumer need?
  • What – What’s the solution? What are we going to do / make?
  • How – How are we going to work together to make the project happen?
  • When – When are we going to do it?
  • Where/Who – Where is the starting point for kicking things off? Who’s going to do what?

Below is a sample agenda for a kick-off meeting, although I wouldn’t format it like this in a meeting, I’ve divided it up into the sections outlined above to make it clear how these agenda points correspond to them:

  • Introductions – if possible, include an office tour, get the client to meet the team who will be working on the project

Why

  • The Big Picture – try and get the client to explain the overall context to the brief
  • Project Briefing – get the client to describe what their business problem is and the consumer’s need and the business’ solution
  • Success – understand how we will know if we’ve been successful and if possible, any failures from the previous vendor
  • Review business & user goals
  • Review priorities dependencies & constraints

What

  • SOW (Scope of Work) Discussion – discuss what the approved budget covers, and what it doesn’t
  • Process review – review the process that will be undertaken to achieve the business goals, and satisfy the consumer need
  • Requirements  – if possible have a co-creation requirements gathering session to begin to flesh out requirements

How

  • Review communication plan – discuss how, and how frequently you communicate project status
  • Discuss Risk, Issue and Change Management – understand the client’s attitude to risk and define your approach to manage it
  • Review roles & responsibilities – establish who’s the day to day contact, and who should be communicated to
  • Review client project governance – understand who’s actually calling the shots, and understand how long it’s going to take to get their approval on deliverables

When

  • Review Timings – ensure everyone’s clear about what’s happening, when

Where/Who

  • Discuss next steps – where do we go from here? What’s the starting point? Identify who’s responsible for what, and when they need to do it by
  • Question & Answer session – give people a chance to raise anything that hasn’t already been covered off

4. Have a pre kick-off, kick-off

I’ve found kick off meetings where there’s more than 5 people in the room tend to go better if the meeting isn’t the first time that people are meeting together. Once you’ve completed your agenda, don’t just sit on it and feel smug. send it in advance to your client and, get feedback ask them what else they want to discuss and begin a dialogue on the meeting content will before the meeting happens.

If at all possible  find an excuse to meet up with the client before the kick off meeting to talk about it with them. As important as meeting up with the client beforehand, ensure you meet up with your team and run through the project so that it’s clear that everyone’s understands the agency’s perspective before you start. Doing this will also help you shape the meeting and prepare for how you’re going to run the meeting.

5. Keep things running smoothly in the project kickoff meeting

When it comes to the project kickoff meeting itself, as a project manager it’s your job to make sure you and your team are prepared. Set up the room properly, make sure the projector’s working, make sure reception knows  the names of the clients attending. Have your agenda printed and refreshments ready. Kick-off meetings can sometimes be a bit ‘cold’ so have something to ease people in. Have a deck, or something to show and share, maybe a new technology you think could be applicable to their project or even just a related project just to get people talking.

Finally, don’t forget to write a contact report as you go along to capture all your discussions.

Project kickoff meeting resources

This is a great site which contains details on games and tasks for co-creation in kick off meetings http://goodkickoffmeetings.com

What do you think?

What do you think we’re missing?  We’d love to hear if you’ve got any thoughts on client project kick-off meetings in digital project management – why not join the conversation below?

About Ben Aston

I’m Ben Aston, a digital project manager and VP of Client Services at FCV, a full service digital agency in Vancouver, Canada. I've been in the industry for more than 10 years working in the UK at London’s top digital agencies including Dare, Wunderman, Lowe and DDB. I’ve delivered everything from video virals to CMS’, flash games to banner ads and eCRM to eCommerce sites. I’ve been fortunate enough to work across a wide range of great clients; automotive brands including Land Rover, Volkswagen and Honda; Utility brands including BT, British Gas and Exxon, FMCG brands such as Unilever, and consumer electronics brands including Sony.

7 Comments

Leave a Reply